Dad, Musician, and Nerd
Federico makes a good point insofar as we’re going to see larger app sizes in the future. Instead of localizing images based on device and target or upping the bandwidth limit on app downloads over 3G, why not simply notify iCloud that you intend to purchase the app and it gets purchased and associated with your account?
If the root problem is, “I can’t download this right here, right now, so I’m going to forget that I even want this application,” making the purchase and getting your app into your account would solve it, regardless of whether it was downloaded immediately over 3G or not.
subtitled: How Apple created massive incentive to stick to the iOS/iTunes ecosystem in ten easy features.
Well. If you haven’t already (and this sort of thing interests you, you should, if not, stop reading now as this will bore you to death) go check out the video of today’s keynote.
To say that today was a red letter day for Apple may be understating it. Between previewing a new desktop OS, a new mobile OS, and a new cloud service, they surely had their plate full. I caught myself saying, “This is huge.” several times during the keynote. Some thoughts stuck out that I thought I would share.
Lion, OS X 10.7
So what can we derive as the biggest improvements? Arguably, reviewing your purchase history is the most tangible benefit, one we can take advantage of immediately. The other huge step forward is the PC-free status iOS now shares with Android. Previously, iOS didn’t have anything on par with the setup experience of an Android device: open box, input google ID, everything is there. Now iOS competes in that regard.
One thing that isn’t on par with other streaming services is the mechanics of iCloud’s music streaming - a misnomer as it in fact does not stream. Bring up your purchases in iTunes on your iOS device and find that you can stream the standard 90 second preview of each song, but to listen to the whole thing, you must download it. You can download over 3G, which AT&T must not necessarily care for, but you can. Most of us assumed that the purchase of Lala was to institute some new streaming service where no local storage was needed, but what we got was multiple downloads of purchased (free to redownload) and ripped ($25/year) content. Streaming content providers like Rdio, Pandora, Last.fm, and the like are safe for the moment.
The last thing I would like to point out are the number of technologies or ideas that Apple has added to iOS 5 that have already been done elsewhere:
Point out any that I have missed. That’s not to say Apple stole any of these technologies, hell, they hired Hajar for MobileNotifier, but it is interesting to note how much of this release is catchup to existing concepts. We’ll have to see how Apple’s takes on these concepts measure up to what’s out there, and whether “it just works”.
It’s not typical for there to be a reveal before the big reveal, but it does offset D9 a smidgen. It could also be that there had already been enough press of the iCloud.com domain name purchase as well as the upcoming iOS 5 that they felt they weren’t losing anything by saying something now.
They also mean business when Steve steps out, this squelches any doubt in his health (which has hit their stock price in the past).
I installed and began uploading at 5:00PM, May 26th.
By 7:30AM, May 27th, 1,467 out of 16,139 tracks have been uploaded.
At that rate, it will take 159 hours, 20 minutes (6 1/2 days) to complete the upload assuming all track sizes are average.
That’s at an average upload rate of 600KB/s, with the average American broadband upload speed less than 1Mbps (yielding an upload speed of about 100KB/s or less) an average American household would take six times as long to upload the same number of tracks.
I have a client who has over 700GB of music in his iTunes, an amalgamation of tracks ripped from his thousands of CDs, “borrowed” tracks from buddies at work, and purchased music from iTunes, both DRMed and non-DRM. With that volume, he would have to select the 20,000 tracks to upload, a process I’m sure he would loath to do. Let assume he picks a solid balance of track sizes. His home internet connection is 5Mbps downstream, 600Kbps upload (with a yield of 75KB/s maximum upload, practical yield is around 40KB/s).
On his connection, it would take (and this is rough math, I assure you) approximately 740 hours (30 days) to upload the portion of his collection he wished to stream to the cloud.
I am already growing impatient with this upload, and I have a good connection. Good enough that I’ve seen some sort of progress from yesterday to today. Folks with poorer connections will be less patient than I, and the stigma will be, “Google Music is a cool idea, I could never get the upload to complete.” This, to me, is why Google Music and Amazon Cloud Drive are going to pale next to iCloud (or whatever Apple’s music service will be called). With label support, iCloud will be able to scan your collection and immediately mirror tracks that are already in the iTunes Store, no upload required. You’ll be able to use the service for a vast majority of your music from minute one, and with no arbitrary track limit. For that convenience (and the removal of the associated hit to my monthly bandwidth cap at Comcast) I would be willing to pay.
I’m not saying I’m not impressed with Google Music’s promise, 20,000 tracks is a huge amount of data to store for each user. I’m sure their data centers needed massive storage pool upgrades before they went online with this beta, I’m just not sure that this technological feat of storage and network streaming is based on a good concept.
Shadoe Huard, in a response to Stephen Hackett at Forkbombr:
If iCloud rumors turn out to be about music, I think an acheivable scenario might be for Apple to introduce a streaming service over both Wi-Fi and 3G. Content you purchase from the iTunes store could be browsed and streamed over your devices, no uploading or downloading required. iTunes could just browse the index of purchases linked to your account and make them available to you. I could envision movies and TV shows also being available to stream, albeit only over Wi-Fi.
Not only the most plausible scenario, but an exciting idea to be able to review your iTunes purchase history. There have been purchases made over the years that I have lost track of, hard drives die, devices don’t get synced, or otherwise forgotten about; this would be a huge confidence booster for the iTunes ecosystem. Buy on iTunes, and you’ll never have to worry about (purchased) data loss again.
Even if the labels keep the one download per purchase restriction (stream all you want, but you can only download once) you would still get to hear the music you paid for.